Fuzzy Brand: Rebuilding Brand Equity

In our work as a digital marketing agency, one of the most common declarations we hear from prospective clients is: “I’m spending the same marketing dollars yet my brand equity is increasingly diluted.” Every time we hear this phrase we hurt a little for the client. But we smile on the inside because before us […]

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Monetizing digital media: creating value consumers will buy

Here are a few ideas about how to bring about a truly digital media house: 1. Show leadership 2. Harness talent 3. Champion digital through structural change 5. Invest in innovation – strong R and D team 6. Measure and be measured 7. Manage customers better 8. Provide digital information that sustains citizenship and civil […]

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What Are The Four Questions That Will Define Your Company?

I’ve read a lot of books on business models. My observation is that many categorize business models into four types: 1. What key decisions get made in a business? 2. When are these decisions made? 3. Who is empowered to make decisions? 4. Why these people make the decisions they do? Use “The Risk-Driven Business […]

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Revolutionize the ad experience in your app with InMobi Native Ads!

InMobi Native Ads are designed to blend seamlessly with the design, layout, and look and feel of your app to create an engaging ad experience. With powerful customizations at your fingertips, you can now build ad layouts which match your app in every way. Choose from their innovative offerings – Native Interstitials or Native Content […]

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Coming Soon! Intel® IoT Developer Kit v1.0

We are pleased to announce the upcoming release of the Intel® IoT Developer Kit v1.0. This release is a follow-on to the original beta release supporting Intel® Galileo and Intel® Edison. The new release offers a number of enhancements, bug fixes and improved usability including improved Eclipse* C/C++ project templates and samples to get started […]

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Here are Apple’s new, diverse emoji

Apple is rolling out the new beta of OS X to developers — and, for the first time, we have a close look at more diverse kinds of emoji. Apple has openly acknowledged that emoji lack racial diversity; even the ones that do represent people of color are often criticized as stereotypical. Now, it looks […]

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YouTube introduce Ad-free subscriptions

October 29, 2014 If you get annoyed seeing those annoying preroll ads before you stream YouTube videos, then there’s some good news. The Google-owned service will soon let you pay to switch them off. Talking at Recode’s Code Mobile event in California, YouTube CEO Susan Wojcicki said YouTube is in the early stages of exploring […]

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